About Us

Palette Pictures was founded in Los Angeles, USA. Palette Pictures focuses on bringing together Hollywood and Chinese filmmaking resources to develop, produce and finance Hollywood-style Chinese genre films and web TV series.

In 2013, Palette partnered with Gehua Culture Group, Beijing's cable company, to finance the feature film, Day of Redemption (早见晚爱). The film was directed by Lawrence Lau (Lee Rock series, starring Andy Lau, and Queen of Temple Street) and starred Zhou Yumin (aka Zai Zai, a member of the hugely popular Taiwanese group F4). It was theatrically released in mainland China nationwide. Its online release on Tencent Video, a major Chinese video portal, received over 12 million clicks in the first week.

2014 saw Palette's works gaining more recognition, including the Elder Yao's Beijing in the Heavy Rain short film series and Flavor in the Bright Lights short film series, which won the "Best Film" and "Audience's Favorites" award at the Chinese International Short film Gala and the Best Short Film award at the Beijing International Short Film Festival.

In 2015, Palette developed and co-presented the web TV thriller series, The Substitute, with iQIYI, the largest web TV portal in China. The series was the first web TV genre series in China that aimed to combine the skills and visions of Chinese and American filmmakers and was covered by Variety as a show that “represents something of a genre stretch for Chinese content.” The show received 100 million hits in 10 days and 300 million in 40 days after launch.

Our Team

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Sun Chan

Head, Development & Production

Bai, Yu

Founder & President

Sun grew up in Hong Kong and was educated in the U.S. as a filmmaker. At the University of Southern California, he was coached by Jack Epps (Top Gun) and Mardik Martin (Raging Bull, Taxi Driver).

In 2013, Sun produced and wrote the feature film, Day of Redemption (早见晚爱). In 2015, Sun co-wrote and co-directed the popular web TV series The Substitute, which received 300 million hits 40 days after launch.

Prior to his creative ventures, Sun had studied economics at Yale University and worked as a brand management specialist at Burson-Marsteller, a leading international corporate branding consultancy.

A Beijing native, Bai, Yu is a producer, actress, and director and was the first Chinese national to gain a master's degree in producing at California Institute of the Arts. She was previously a producer for AlphaMedia, an international film and television distribution and production company co-owned by Gareth Chang and James Meyers, ex-CEO and President of Direct TV.

Prior to studying in America, Bai, Yu had been an accomplished actress and singer in China. She won the "Best New Personality Award" at the Fifth China Central Television (CCTV) Chinese Music Television Competition and subsequently a "Gold Award" at the national Jun Lu Music Video Competition. She went on to become a lead actress in national television, including Absolute Truth and Modern Family, a popular CCTV-produced series.

During her studies in Los Angeles, Bai, Yu produced a 14-episode documentary series, Oceans Away, which was commissioned by CCTV and shot in six cities across America.

In 2013, Bai, Yu produced and acted in the feature film, Day of Redemption (早见晚爱). She also produced several award-winning short film series.

In 2015, as the founder of Palette Pictures, Bai Yu won the Annual Award for Best Entrepreneur held by COTC (the Phoenix Project, the Beijing government-sponsored national business award).

At the same year, as actress and producer, Bai Yu co-directed and co-written the popular web TV show The Substitute, which was covered by Variety as a show that "represents something of a genre stretch for Chinese content."

Productions

Palette Pictures has produced near one-hundred films and TV products, including the theatrical film Day of Redemption, and several public awareness short film series, Heavy Rain, Bright Lights, Legend of Yunju Temple series. The Substitute, developed and produced by Palette Pictures, was released through iQIYI, a leading video portal operator in China, in November, 2015 and received over 300 million hits only 40 days after its launch.

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Day of Redemption

《早见,晚爱》

Beijing Gehua Culture Group, and it is developed and produced by Palette Pictures. Starring Vic Chou, Yao Tong, Yunjin Cao and Yu Bai, the high concept love movie 'Day of Redemption' was theatrically released nationwide in mainland China in July 19th 2013, and was recommended by CCTV news. For Just 1 week after the film was online on the websites, on Tecent video alone, it had received 12 million hits. 

《早见,晚爱》

Day of Redemption

Full Length Film

Preview

Beijing Gehua Culture Group, and it is developed and produced by Palette Pictures. Starring Vic Chou, Yao Tong, Yunjin Cao and Yu Bai, the high concept love movie 'Day of Redemption' was theatrically released nationwide in mainland China in July 19th 2013, and was recommended by CCTV news. For Just 1 week after the film was online on the websites, on Tecent video alone, it had received 12 million hits. 

Public Awareness Short Film Series

公益微电影

Palette Picture has produced dozens of public awareness short films, including the Heavy Rain series, a series that reenacts real events that happened in the July 21th 2012 rainstorm in Beijing, and the Bright Lights short film series, which recounts how non-local young people strive to survive and pursue success in Beijing.

Palette Picture has produced dozens of public awareness short films, including the Heavy Rain series, a series that reenacts real events that happened in the July 21th 2012 rainstorm in Beijing, and the Bright Lights short film series, which recounts how non-local young people strive to survive and pursue success in Beijing.

Heavy Rain

《大雨》系列

This 10-episode short film series was created and based on the original figures from the real happenings of July 21st 2012 rainstorm in Beijing. With strict deadline requirements, the entire process, from developing scripts to completion of the whole production only took seven weeks. In 2013, the


Elder Yao’s Beijing episode won the Best Public awareness Picture award at the first Chinese International Short film Gala and went on to win the Best Short Film award at third Beijing International Short Film Festival, 2013.

《大雨》系列

Heavy Rain

This 10-episode short film series was created and based on the original figures from the real happenings of July 21st 2012 rainstorm in Beijing. With strict deadline requirements, the entire process, from developing scripts to completion of the whole production only took seven weeks. In 2013, the


Elder Yao’s Beijing episode won the Best Public awareness Picture award at the first Chinese International Short film Gala and went on to win the Best Short Film award at third Beijing International Short Film Festival, 2013.

July

《七月》

San Hua was an expectant mother. Trapped in a broken down car, she starts to have unexpected contractions the night the rainstorm struck. With her husband was not by her side, who would save her and the baby’s life during the storm?

《七月》

July

Full Length Film

Preview

San Hua was an expectant mother. Trapped in a broken down car, she starts to have unexpected contractions the night the rainstorm struck. With her husband was not by her side, who would save her and the baby’s life during the storm?

Uncle Xie

《大叔》

Uncle Xie lived alone in a small house in the suburbs of Beijing. He is a man of few words. During the July 21st rainstorm, Xie noticed that the younger daughter of his neighbor, Yuan-Yuan, was locked in the house. With water rising higher and higher in the house, he had no other choice but to save the child.

《大叔》

Uncle Xie

Full Length Film

Preview

Uncle Xie lived alone in a small house in the suburbs of Beijing. He is a man of few words. During the July 21st rainstorm, Xie noticed that the younger daughter of his neighbor, Yuan-Yuan, was locked in the house. With water rising higher and higher in the house, he had no other choice but to save the child.

Desperate Straits

《绝境》

After a misunderstanding with her husband, Elizabeth drove away angrily in the rainy night. When the car brakes down due to the deep water, she became trapped in her car. Now, Elizabeth must get herself out of this hopeless situation.

《绝境》

Desperate Straits

Full Length Film

Preview

After a misunderstanding with her husband, Elizabeth drove away angrily in the rainy night. When the car brakes down due to the deep water, she became trapped in her car. Now, Elizabeth must get herself out of this hopeless situation.

Bright Lights

《人在北京》系列

Beijing is a city that many young people come to pursue their dreams, where they become drifters in Beijing. The Bright Lights series describes five different striving stories of five young people with different ages, different backgrounds, and different phases of their life.

《人在北京》系列

Bright Lights

Beijing is a city that many young people come to pursue their dreams, where they become drifters in Beijing. The Bright Lights series describes five different striving stories of five young people with different ages, different backgrounds, and different phases of their life.

The Noodles

《味道》

Chan Wei is a violoncellist with no stage to perform on. She has encountered failing interviews one after another. She rents a small and noisy apartment and her companions decide to return to their hometown. When will this fantasy be finally over? Nostalgia or an unforeseen future, which one will take over her spirit? One phone call could collapse or consolidate everything.

《味道》

The Noodles

Full Length Film

Preview

Chan Wei is a violoncellist with no stage to perform on. She has encountered failing interviews one after another. She rents a small and noisy apartment and her companions decide to return to their hometown. When will this fantasy be finally over? Nostalgia or an unforeseen future, which one will take over her spirit? One phone call could collapse or consolidate everything.

On the Way

《在路上》

Zhang the courier, Zhou the start-up entrepreneur, Li the white-collar worker, and Aunty Wang the housekeeper, four different lives each with dream of their own. Are they cursed with each other, or blessed to be together? Who is tilting the domino of change? For four strangers, their life is about to change.

《在路上》

On the Way

Full Length Film

Preview

Zhang the courier, Zhou the start-up entrepreneur, Li the white-collar worker, and Aunty Wang the housekeeper, four different lives each with dream of their own. Are they cursed with each other, or blessed to be together? Who is tilting the domino of change? For four strangers, their life is about to change.

Farewell Concert

《告别演唱会》

Haitian Ding, who is a singer in Beijing, suffers setbacks in both his career and love life. Wandering between dreams and reality, he decided to leave Beijing at the last day of his 33 year in life. His friend Shanzi proposes that he could help Haitian to organize a concert that they are long-anticipating... 

《告别演唱会》

Farewell Concert

Full Length Film

Preview

Haitian Ding, who is a singer in Beijing, suffers setbacks in both his career and love life. Wandering between dreams and reality, he decided to leave Beijing at the last day of his 33 year in life. His friend Shanzi proposes that he could help Haitian to organize a concert that they are long-anticipating... 

Elder Yao's Beijing

老姚的北京

Old Yao is a retired veteran. He became a sanitation worker after he came to Beijing. In July 21st rainstorm, he found 10 license plates that had been flushed away by the rain. He then waited several days at where he found them in order to return them to their owners.

老姚的北京

Elder Yao's Beijing

Full Length Film

Preview

Old Yao is a retired veteran. He became a sanitation worker after he came to Beijing. In July 21st rainstorm, he found 10 license plates that had been flushed away by the rain. He then waited several days at where he found them in order to return them to their owners.

Minsheng bank international student card

中国民生银行留学生卡

Minsheng bank international student card

中国民生银行留学生卡

Minsheng bank international student card

Full Length Film

Minsheng bank international student card

The Substitute(Web Series)

《替身》

THE SUBSTITUTE is co-presented by iQIYI and Palette Pictures. The original story is written by Bai Yu and Chan Sun, with Hollywood consultants Kamran Pasha and Brenton Spencer. The show will air in November, 2015, exclusively on iQIYI.com, starring with Feng Jing, Liu Zhuoting, Bai Yu, Li He, Li Yike and Han Lu. THE SUBSTITUTE is China’s first foray into web series in the Hollywood mold, which is famous for its crowd-pleasing, tense storylines.

《替身》

The Substitute(Web Series)

THE SUBSTITUTE is co-presented by iQIYI and Palette Pictures. The original story is written by Bai Yu and Chan Sun, with Hollywood consultants Kamran Pasha and Brenton Spencer. The show will air in November, 2015, exclusively on iQIYI.com, starring with Feng Jing, Liu Zhuoting, Bai Yu, Li He, Li Yike and Han Lu. THE SUBSTITUTE is China’s first foray into web series in the Hollywood mold, which is famous for its crowd-pleasing, tense storylines.

Brand's Short Film

品牌定制微电影

Palette Pictures provides customized production services for brand-promoting short films, a cost-effective way to enhance brand image and spread brand philosophy. The 30 episodes of the Legend of Yunju Temple short film series were produced for the Fangshan district Party Committee Public Relations Department, in order to promote Yunju Temple Buddhist culture, and drive Fangshan tourism industry development.

Palette Pictures provides customized production services for brand-promoting short films, a cost-effective way to enhance brand image and spread brand philosophy. The 30 episodes of the Legend of Yunju Temple short film series were produced for the Fangshan district Party Committee Public Relations Department, in order to promote Yunju Temple Buddhist culture, and drive Fangshan tourism industry development.

Legend of Yunju Temple

《云居寺传奇》系列

This series unveils the history and legend of Yunju Temple through the three personal stories of (Jingwan), Jing (Stone Classics), Spirit (Legends).

《云居寺传奇》系列

Legend of Yunju Temple

This series unveils the history and legend of Yunju Temple through the three personal stories of (Jingwan), Jing (Stone Classics), Spirit (Legends).

Maze

《地宫之谜》

Muzhi Liu is a pick-pocket and a hoodlum. While escaping from the local mobster, Fei Xu, who he owed money to , he falls into an underground palace with treasures inside under the Tiankai Tower in the wild. Will this accidental fortune bring him happiness or will it lead him to new dangers?

《地宫之谜》

Maze

Full Length Film

Preview

Muzhi Liu is a pick-pocket and a hoodlum. While escaping from the local mobster, Fei Xu, who he owed money to , he falls into an underground palace with treasures inside under the Tiankai Tower in the wild. Will this accidental fortune bring him happiness or will it lead him to new dangers?

One Day's Journey

《娃娃旅程》

Fei Fei woke up in the morning and find that her doll was missing. It turned out that her mother took the doll to the Yunju temple to redeem the vow to God for the birth of her younger sister. Fei Fei got angry and carried her little schoolbag to step on a journey from Tianjin to Beijing to look for her doll.

《娃娃旅程》

One Day's Journey

Full Length Film

Preview

Fei Fei woke up in the morning and find that her doll was missing. It turned out that her mother took the doll to the Yunju temple to redeem the vow to God for the birth of her younger sister. Fei Fei got angry and carried her little schoolbag to step on a journey from Tianjin to Beijing to look for her doll.

Happiness

《幸福守望》

A girl with the dream of being a dancer was caught in a car accident. Her boyfriend who looks cold outside but actually can be warmhearted on the inside, is keeping her company. What keeps this girl strong? Will she gain a beautiful loving relationship?

《幸福守望》

Happiness

Full Length Film

Preview

A girl with the dream of being a dancer was caught in a car accident. Her boyfriend who looks cold outside but actually can be warmhearted on the inside, is keeping her company. What keeps this girl strong? Will she gain a beautiful loving relationship?

Standing Entrance

《山门不倒》

A five men squad, from the Eighth Route Army, decide to withdraw from the battlefield. As they are about to get out they meet an old man and his granddaughter, who are fleeing for their life. The captain decides to save them at all costs.

《山门不倒》

Standing Entrance

Full Length Film

Preview

A five men squad, from the Eighth Route Army, decide to withdraw from the battlefield. As they are about to get out they meet an old man and his granddaughter, who are fleeing for their life. The captain decides to save them at all costs.

Back Stone

《靠背石》

Zuo is an upright government officer, but he was framed by evildoer and was transported to a distant place for penal servitude. Enroute he passes Shijing Mountain. The yamen police who is responsible for escorting him has been told by the corrupt officer to assassinate him during the escort.

《靠背石》

Back Stone

Full Length Film

Zuo is an upright government officer, but he was framed by evildoer and was transported to a distant place for penal servitude. Enroute he passes Shijing Mountain. The yamen police who is responsible for escorting him has been told by the corrupt officer to assassinate him during the escort.

Our Services

Palette Pictures provides one-stop service, from creative development, production, to new media distribution for movies, web series, public awareness short film, brand-promoting short films, and commercials.

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One-stop Service

At Palette Pictures, we implement the producer-centric operation model, as opposed to the director-centric model common in China. Our producers work as the client manager and production supervisor, bridging the gap between creative and business. They are responsible for the final product, from start to finish, to ensure that our clients receive the most cost-efficient one-stop service.

Scientific Workflow

Palette Pictures delivers streamlined one-stop service from idea creation, execution, all the way to distribution.

Our Clients

Amway, Minsheng bank, Asiainfo, New Oriental, The Capital Internet Society, Fangshan District Party Committee Propaganda Department, Mentougou District Party Committee Propaganda Department

News

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Web TV Series Industry Kicks off in 2015 | ‘The Substitute’ Stands out in iQIYI

2015-12-30

Several media profesionals covered the release of iQIYI's web TV series The Substitute and its surprising success. iQIYI releases one episode a day from Monday to Friday with a VIP option to binge watch. During the first release of The Substitute, the number of new users on iQIYI reached 3,170,000 per day, revealing the show's popularity. Due to its spy-themed nature, The Substitute attracted a higher percentage of male audience, at 67.95%.

Palette Pictures: Charming President Creates Original Web TV Shows

2015-12-17

Guduo Web Series, a Chinese entertainment marketing and data analysis platform, interviewed the president of Palette Pictures on Wednesday. Bai Yu shared her insights on the film industry, as well as her original intension in the online content industry. Bai Yu talked about how her new web TV series ‘The Substitute’ started and shared interesting stories about the crew behind the scene.

China's iQIYI Uploads Spy Action Show

2015-12-01

“The Substitute,” being billed as a pioneering U.S.-Chinese co-produced series, began airing today on Chinese streaming service iQIYI.The 20-episode spy-action show follows a woman who through plastic surgery is turned into a replica of her role model, a feisty supermodel, who is also a double agent. The show takes as its own role models “Nikita” and Korean series “Iris” and represents something of a genre stretch for Chinese content.

Creating Quality Content is the Cure for the Unreasonable High Price of China’s So-called ‘IP’

2015-11-29

Yuleguan.com.cn(China’s entertainment industry #1 information platform) published an article written by Bai Yu and Sun Chan, the co-writers and co-directors of iQIYI's new popular web TV series The Substitute. Using valuable data and analysis, Bai Yu and  Sun Chan demonstrate what producers can do with the constantly high price of IP (originally Intellectual Property; in China’s content industry today, it means the adaptation right or the dramatic rights of it) in China. Taking their project The Substitute as an example, they break it down to show readers how it can be done.

Netease’s Report on ‘The Substitute’ in OTEC

2015-11-23

Netease Entertainment reported on November 23rd 2015 that the 6th Phoenix Plan Award Ceremony and the 3rd Beijing Chaoyang Overseas Talent Entrepreneurship Conference were held in Beijing Chaoyang T Space between November 20th and 21st.


Bai Yu, the president of Palette Pictures LLC, attended as a guest and was invited to host the Dialog of Creative Industry to share her opinion on major topics such as original content, exhaustion of talent and international co-production. According to Bai Yu, the major uptrend of the creative industry will be online media, and the breakthrough will happen after the embrace of quality and original content.


 

Palette Pictures Won the COTC Best Start-up Award

2014-02-06

Palette Pictures won the Annual Award for Best Start-up 2014 held by COTC(the Phoenix Project, a international business incubator project in Beijing CBD), while the CEO Bai Yu won the Annual Award for Best Entrepreneur 2014.

Elder Yao’s Beijing won the “Best Picture Film Award” in the Beijing International Short Film Festival

2013-12-20

The third Beijing International Short Film Festival Closing Ceremony & Award Ceremony was successfully held in the Sunshine Hall, Yingjie Exchange Center of Peking University, in December 20th 2013. The festival received a total number of more than 1000 short films, more than 300 scripts. Among them, there are more than 30 overseas films from 6 countries and regions. In the light year awards link, the Elder Yao’s Beijing beat Keanu Reeves starring Extreme Pursuit and won the Best Film Award, becoming an dark horse in the film festival.

Milestones

20 Jun

Production of the internet TV series, The Substitute, wrapped in Beijing.

01 May

Bright Lights short film series, Taste and On the Way have won the Network Choice Award in Beijing International Micro Film Grand ceremony.

01 Mar

The Heavy Rain short film series Elder Yao’s Beijing is selected as Outstanding Short Film Work in the 2013 Excellent Internet Audio-Visual Program Competition.

01 Jan

Developed and produced by Palette Pictures, the 5 episodes short film series Bright Light was published online.

01 Dec

Short film Elder Yao’s Beijing from the Heavy Rain series, has won the Best Picture Award in Beijing International Short Film Festival.

01 Aug

The thirty episodes cultural short film series Legend of Yunju Temple was published online.

19 Jul

The Hollywood-style high concept movie Day of Redemption was theatrically released nationwide.

26 Jan

Elder Yao’s Beijing won the Best Short Film Propaganda Video Award in the First Chinese Short Film Grand Ceremony.

01 Oct

Short film series Heavy Rain was published online. The series was created based on the original figures from the real events that happened in July 21th, 2012 rainstorm stroke in Beijing.21th, 2012 rainstorm stroke in Beijing.

01 Dec

Palette Pictures LLC is founded, this company is focused on the development and production of Hollywood style movies and short films.

01 Jul

The 14 episodes TV series documentary Oceans Away is shown on CCTV.

Contact

Contact Us

China:16C, Beijing Image Base, No.3 Guangqu Road, Chaoyang District, Beijing, China, 100124

USA:8605 Santa Monica Blvd #21410, West Hollywood, CA 90069, USA

+86 10 5370 4046

info@palettepictures.com

Client Inquiries

If you are interested in our services, please call or email us at

client@palettepictures.com

baiyu@palettepictures.com

schan@palettepictures.com

Career

If you are interested in joining our team, please send a resume to

hr@palettepictures.com

Current Job Openings